Website click tracking is no longer a luxury—it’s the baseline requirement for understanding user behavior online. Whether you’re running a blog, managing an eCommerce site, or optimizing a SaaS product, knowing exactly where users click (and don’t click) can help you uncover friction points, refine your UX, and ultimately drive better conversions.
In this article, we’re diving into the best tools available for website click tracking in 2025. From visual heatmaps to granular session replays and behavior analytics, we’ll break down what these tools do, why they matter, and how the top options stack up.
Let’s get into it.
What Are Click Tracking Tools?
Click tracking tools are software platforms designed to record, analyze, and visualize where users are clicking on a website. These clicks include everything from buttons, links, and images to dead zones that are mistakenly perceived as interactive.
Most modern tools go far beyond just capturing raw clicks. They offer heatmaps, scroll maps, session recordings, funnel tracking, and even conversion journey analysis to help you better understand user behavior and optimize your website accordingly.
What Do Click Tracking Tools Do?
At their core, click tracking tools help you answer three critical questions:
- What are users clicking on? (A simple GA4 click tracking guide)
- Where are users getting stuck or bouncing?
- How can we optimize the user experience to drive conversions?
Here’s a breakdown of some common features:
- Heatmaps: Color-coded visualizations showing areas of high and low click activity.
- Scroll Maps: Show how far users scroll down the page.
- Session Replays: Full recordings of real user sessions that let you see clicks, mouse movements, and navigation paths.
- Funnel Analysis: See where users drop off in multi-step processes like signups or checkouts.
- Event Tracking: Monitor clicks on CTAs, navigation items, or custom interactive elements.
- Segmentation & Filtering: View behavior by device, browser, traffic source, or user type.
These insights are gold when used correctly. They can inform A/B tests, content strategy, product design, and even broader marketing decisions.
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Our Top 5 Click Tracking Tools
Below are five standout platforms that consistently deliver robust click tracking and behavior analytics. Each has its strengths, depending on what you’re looking to measure and optimize.
1. Microsoft Clarity
Best For: Free and privacy-focused click tracking with heatmaps and session recordings.
Microsoft Clarity is one of the most accessible tools on the market. It offers powerful features without the price tag. If you want heatmaps, session recordings, and click analytics with a zero-cost entry point, this is it.
Key Features:
- Click and Scroll Heatmaps: Visualize exactly where users are clicking and how far they scroll down your pages. This helps you identify high-performing content, as well as overlooked CTAs or dead zones.
- Session Replays with Advanced Filtering: Watch real user journeys in detail. Clarity allows you to filter recordings by device, browser, country, and more, so you can zero in on problem sessions or target audience behavior.
- Rage Click and Dead Click Detection: Identify moments of frustration by automatically flagging areas where users are repeatedly clicking with no result or response. This is key for discovering broken elements or poor UX design.
- JavaScript Error Logging: Track technical issues alongside user behavior. Errors that affect functionality are logged in tandem with session data, so your dev team has context when debugging.
- Privacy Compliance (GDPR & CCPA): Clarity automatically masks sensitive data and ensures all user tracking is compliant with major privacy laws, making it a safe choice for global audiences.
- No Sampling or Traffic Limits: Unlike many freemium tools, Clarity tracks all sessions without limits, so you get the full picture without paying for it.
- Integrations: Easily connect Clarity with Google Analytics, GTM, or other platforms using built-in integrations or custom setup.
Pros:
- 100% free
- No traffic limits
Cons:
- Lacks deeper funnel and event tracking
- UI can be overwhelming for first-timers
- Limited integrations
Best For: Website owners or marketers looking for no-cost, privacy-compliant insights into user behavior.
Pricing: Completely free with unlimited session recordings and heatmaps.
2. Hotjar
Best For: All-in-one user behavior analytics with strong UX tools.
Hotjar is arguably the most well-known click tracking platform on the market, and for good reason. It combines traditional click tracking with user feedback features like surveys and polls to give you both quantitative and qualitative data.
Key Features:
- Heatmaps and Session Recordings: Visualize user behavior across devices. See what users click, tap, and ignore on your site, then replay sessions to understand their path in real time.
- Feedback Polls and Surveys: Directly collect voice-of-customer feedback with pop-up polls, exit surveys, and on-page question widgets. Hotjar lets you align behavioral data with user sentiment.
- Conversion Funnel Reports: Track drop-offs in critical paths like signup flows or checkout sequences. See where users exit and what they interacted with before leaving.
- Event Tracking and Highlights: Tag and monitor specific clicks, interactions, or elements you care about. Easily mark highlights in session recordings to flag bugs or UX issues.
- User Segmentation: Filter behavior by traffic source, device type, user attributes, and more. This helps you personalize insights and refine your targeting strategies.
- Integrations: Connect seamlessly with platforms like HubSpot, Slack, Shopify, WordPress, and more to sync insights across your marketing and product stack.
Pros:
- Combines behavioral data with direct user feedback
- Integrates easily with platforms like Shopify, WordPress, and HubSpot
Cons:
- Limited features in the free version
- Session recording quotas on lower plans
- When we have personally used this tool we found the interface to be a bit slow and clunky.
Best For: UX designers, CRO specialists, and product teams needing a well-rounded view of user interaction.
Pricing: Free plan available with limited features. Paid plans start at $39/month and scale with usage.
3. Crazy Egg
Best For: Visual-heavy analytics and easy-to-understand heatmaps.
Crazy Egg focuses on simplifying click data into clean visuals that can be understood at a glance. With tools like Confetti and Overlay, it allows users to dig into the specifics of traffic sources and segmented clicks.
Key Features:
- Click and Scroll Heatmaps: Understand exactly where users are engaging with your site. Use scroll depth insights to identify whether important content is being missed.
- Confetti and Overlay Reports: Break down clicks by traffic source, referral path, or user segment with Confetti view. Overlay adds context by labeling clickable elements with their click-through rates.
- A/B Testing Tools: Run split tests on headlines, CTAs, or layouts without needing a separate tool. Quickly validate UX improvements based on behavioral data.
- Visual Editor and Chrome Extension: Make on-page edits and see changes in real-time using the built-in visual editor. Setup is made even easier with a Chrome extension for site owners.
- Mobile and Responsive Tracking: Analyze click behavior across devices to ensure your mobile experience is equally effective.
- Integrations: Sync Crazy Egg with tools like Google Tag Manager, WordPress, Shopify, and more for smoother setup and expanded capabilities.
Pros:
- Clean and visual-heavy reports
- Straightforward for non-technical users
- Supports mobile and responsive tracking
Cons:
- Lacks session replay features
- Limited customization on lower plans
Best For: Marketers and entrepreneurs who want quick visual insights without deep technical setup.
Pricing: 30-day free trial available. Paid plans start at $29/month based on pageviews.
4. FullStory
Best For: Enterprise-grade analytics with powerful event tracking and session data.
FullStory is built for teams that want deep behavioral data combined with advanced analytics capabilities. It goes far beyond just click tracking, providing a full digital experience platform that integrates with customer support, product analytics, and performance monitoring.
Key Features:
- High-Fidelity Session Replays: Watch detailed recordings of user interactions with pixel-perfect accuracy. See cursor movements, clicks, and scrolls to uncover subtle usability issues.
- Auto-Capture of All Events: FullStory automatically logs every click, tap, pageview, and interaction without manual tagging. You can retroactively define events and segments from historical data.
- Custom Funnels and Conversion Tracking: Build and analyze funnels with precision. Identify bottlenecks, segment by audience type, and track how changes impact user journeys.
- Advanced Search and Segmentation: Use powerful search filters to isolate specific behaviors or audience types. Great for isolating bugs, testing hypotheses, or optimizing specific flows.
- Collaboration Tools: Annotate sessions, leave comments for team members, and share insights across teams including dev, design, product, and support.
- Integrations: Seamlessly integrates with platforms like Segment, Jira, Salesforce, Zendesk, and Slack to streamline bug reporting and feedback workflows.
- Security and Compliance: Enterprise-grade privacy features including SOC 2 Type II compliance and robust access controls to safeguard user data.
Pros:
- Exceptionally detailed data capture
- AI-driven insights
- Built for scale and teams
Cons:
- Higher cost
- Can be overkill for small sites
Best For: Product managers, support teams, and large orgs that need deep, collaborative behavioral insights.
Pricing: Custom pricing based on business size and data needs. Free trial available. Requires contact with sales for enterprise plans.
5. Email Click Insights
Best For: Users looking to get full attribution of email clicks occurring on their website.
Email Click Insights is unlike the rest of the tools on this list. It is a click tracking tool that was built specifically to bridge the gap between mailto: link clicks and the results they drive. So while it is unlike the rest of the tools on this list, it serves a unique purpose that many marketers don’t realize they are missing.
Key Features:
- Email click tracking: Gone are the days of recording a mailto: link click on a website, track when an email actually lands in your inbox.
- User attribution: See who emailed you and their channel attribution
- Email reporting: See how many emails you received in your inbox that occurred from your website vs. direct emails
- Offline conversions: Store click identifiers related to the email click to send offline conversions back to your ad platforms for full circle attribution.
Pros:
- Only tool on the market for email click tracking
- Enables offline conversions for sales that occur through email
- Understand how users find your email
- Easy to use dashboard and set up.
Cons:
- Not ideal for users looking for a tool that provides insights into website UX
- Limited integrations
Best For: Paid search and social users looking to improve their conversion tracking and finally experience a fully covered attribution system.
Pricing: The free plan covers up to 20 emails a month, with the base plan starting at just $9.99/mo.
Final Thoughts
Choosing the right click tracking tool depends on your site goals, traffic levels, and the type of insights you need. If you want something free and easy, Microsoft Clarity is a solid starter. If you’re after deep qualitative feedback, Hotjar might be your best bet. For visually digestible reports, Crazy Egg fits well, and if you need enterprise-level depth, FullStory is hard to beat.
Whichever tool you pick, the key is consistency: collect the data, analyze it regularly, and take action based on what you see. That’s where the real value of click tracking comes to life.
Ready to start tracking smarter? You’re already on the right path.
